During the Food for a Better World Fevent this saturday Lisette Kreischer of Veggierose will be rewarded with the Vegan award. Each year the Vegan award is given to the company with the best vegetable initiative. Tomorrow at 16.00 o'clock the Vegan award will be given to Lisette. During this event, which takes place at De Neude in Utrecht between 11.00 and 17.00 o'clock you will be able to get to know Veggierose and the delicious cupcakes of Rosie and the cupcake factory. Lisette Kreischer, the face of Veggierose, Rosie and the Cupcake Factory en Veggie in Pumps, is known by her books “Veggie in Pumps” and “Ecofabulous koken in alle seizoenen”. Also this year she was rewarded with the Trendwatcher Of The Year award (TWOTY) in the category sustainability. We love the eco fabulous work of Lisette!

Also this year Strawberry Earth organizes the Dutch Environmental Film Festival (DEFF), an annual platform for the best international, environmental films and documentaries. Each year DEFF screens major international and national premieres, hosts inspirational speakers and creative green organization, and organises memorable festival parties with talent from the European DJ and live music scene. DEFF is the only major international film festival in the world that uses 100% of all money raised to make the screening venues eco friendlier. DEFF has grown to become one of Europe's premier environmental film festivals. June 3 and 5 DEFF is taking place at Studio K in Amsterdam and June 4 in Lantaren Venster, Rotterdam. Check out the DEFF Programme and reserve your tickets.

The 27th of March the whole world will turn it’s light off for climate change. The World Wildlife Fund started this international campaign for the first time in 2007 in Australia. Two Million people turned their lights off for one hour to make their stand against climate change. In 2008 the movement spread over the world and famous buildings like the Opera House in Syndey, The strip in Las Vegas and the Euromast in Rotterdam participated. This year at 8:30pm local time every individual, community and business throughout the world is asked to turn off their lights for one hour! With this call WWF wants everyone to stand up, take responsibilty and get involved towards a sustainable future! So make sure you have some candles in house and turn of that light!!

Last weekend we went to the fantastic play Late avond idealen. The play is about the generation of NOW and takes place at a spectaculair catwalk decor where the public is placed opposite each other. Some hip youngsters are having an After-After party and discuss the meaning of life, their ideals and what to do whith them. In the meantime they are partying and eating junkfood. The play really shows how difficult it can be to have ideals and to also live by them. For us, the generation of NOW it is definitely recognisable and confronting and a lot of fun! The little reminder at the end of the show (which we won't tell) and the goodiebag put some extra sugar to it all. We are nowhere without some critical self-reflection.

Quote from the Vogelfabriek website " We can cry in our bed for hours because the Northpole needs to be saved and the polar bears are drowning and in the meantime we put our electric blanket a bit warmer".

On Saturday, 16 January 2010 Strawberry Earth is holding a fantastic first event: Strawberry Earth Hotel Crash! All 48 rooms of Hotel V in Amsterdam are turning Strawberry for one night! And 100% of all the money raised will be used to make Hotel V eco friendlier. There will be a party with some special Strawberry guests: Sweden’s finest musical exports: DJs from Slagsmalksklubben and Festa med Killar and Amsterdam’s own RedNose Distrikt. You can spend a unique night at Hotel V in a themed hotel room created with the help of : VICE Magazine, Nalden.net, Daniel Cohen, Carolien Borgers, Simon Wald Lasowski, Anne-Claire Petit, Studio JUX and many more! Tickets for this great event are available in the Charlie + Mary store.

Strawberry Earth Hotel Crash! from Strawberry Earth on Vimeo.