Swanfield, the traveling boutique from London, is coming over! After being under the Swans’ wings during their last London pop-up we happily invited the Swans back over to Amsterdam. As the name suggests, the Swans move around from one pop-up destination to another, creating temporary havens to showcase their work, sell their wares and play shop. The Swans focus on womenswear, accessories and art. It began with two east London designers, Cecilia Hammarborg and Katherine Pont of Mine, who have since attracted a nomadic gang of independent designers.
The Swans are sending over a few of their coolest and most beautiful labels to Amsterdam!

Let us introduce you to a few of the Swans already! Make sure to visit our pop-up store @ Options Jan 21 and 22 to meet the others as well! Busy that weekend? The Swans will strike down in our conceptstore in the Pijp, in Amsterdam the day after until Jan 28.

Cecilia Hammarborg

Swedish designer Cecilia Hammarborg has recently created an entirely London-Made collection of beautifully printed and immaculately tailored pieces. This brand is the ultimate fusion of classic construction and modern design. The designer skilfully brings a bit of fairytale to life, and into any wardrobe, with the best of British manufacturing. Thereby subtly reducing the carbon footprint.

Outsider

Inspired by fashion but designed to be classic, wearable and beautiful, Outsider garments can be worn and loved season after season. Good clothes do not go out of fashion. The designer is inspired by the items that have been in our wardrobes for years - because true style is timeless, not transient and throwaway. Outsider’s versatile day-to-evening pieces are made to the highest quality, designed to last and be loved. Outsider is passionate about using alternative and sustainable fibres.

Lula Dot

Lula Dot is a company which aims to upcycle London's waste into lasting beauty. Lula Dot’s latest projects have dealt with the problem of waste. The designer Lucy has tackled this by reusing waste to create beautiful products, but has also tried to create products which encourage emotional attachment and therefore increase a product's durability. Lucy works with a range of materials and objects to create lights, jewellery and furniture.

What: Swanfield, the travelling boutique from London visits Amsterdam | Jan 21 + 22 Jan 2012 @ OPTIONS! DAMRAK 49 - 1012 LL AMSTERDAM | Jan 23 - 28 2012 @ CHARLIE + MARY CONCEPTSTORE - GERARD DOUSTRAAT 84 - 1072 VW AMSTERDAM