When you walk along the Damrak in central Amsterdam you might be surprised by this inspiring store, which opened last month. Located between all the shabby tourist shops out here, this shop is a very welcome variety!

Shopping @ Options

OPTIONS! is a 230 m² shop where you can find a special mix of products; exciting designs from foreign countries to collaborations with local producers. In a spacious outlet Dutch and international designers alongside AMFI students share pride of place on the biggest Flat Table, designed by architect Jo Nagasaka (a past collaborator on the LLove Hotel). Florianne Eshuis sourced an extensive range of products from Dutch ceramics to Peruvian Alpaca wool garments, hand-printed notebooks from Berlin and products developed uniquely for OPTIONS!

Sleeping @ The Exchange

OPTIONS! is part of The Exchange hotel. Are you planning a visit to Amsterdam? We can certainly recommend this hotel. Hotel "The Exchange" is a hotel with a special love for fashion. Students of the Amsterdam Fashion Institute dressed the rooms like models on the catwalk. The result: a hotel where architecture meets fashion. The hotel has 61 rooms, ranging from 1 to 5 stars to suit every budget.

Breakfast @ Stock

In STOCK, which is also part of The Exchange hotel you can enjoy :"breakfast" the whole day. Fresh croissants and good coffee, although there's wine in the fridge and delicious salads as well. Lots of organic and natural products and an inspiring atmosphere, Yummie!

As we always like to team up with great and inspiring initiatives we will be popping up in OPTIONS!'s basement in a few weeks time....stay tuned!