Last week we went to a very inspiring Streetlab business case presenting fresh ideas about Eco fashion, social media and the future of green design.
Social blogger Ikenna Azuike from Strawberry Earth learned us more about next level blogging which is blogging with a cause. With the Strawberry Earth platform the people from Strawberry Earth try to get people to organize the way they spent. Their goals are to raise awareness and also make a difference in a practical way. On July 4th for example there was a Strawberry Mob where 160 people came along via social media as Twitter and Facebook. Ikenna also revealed a few details about Strawberry Earth's next event: Strawberry Earth Wonderland! This will be an eco fashion and music paradise, what more do we want?!
Eco fashionista Annouk Post from Hiphonest talked about a turning point to eco fashion which is needed with consumers. But also brands are not focused on Eco fashion enough yet. And on a lot of fashion schools not enough attention is being paid to Eco Fashion. Still there is a lot going on in the Netherlands in the field of Eco fashion but according to Annouk this is not well and enough communicated.
There was an inspiring skype session with self proclaimed “ fashion hacktivist” Otto von Busch . He learned us all about "Fashion Hacktivism" which is about user engagement in the Fashion Industry and creating a bigger commitment with the garments we buy. We should reclaim the sewing machine and buy things we can age with. When we buy clothing we really connect with we also want to age with it. We should use the clothing which is in the back of our wardrobes for example and re-create other things out of it or wear them again and maybe in a different way.