It's time for the last step in the process of the Meet your scarf project, SHOPPING! The scarf, designed by Elsien gringhuis was officially launched in TrouwAmsterdam last week and is in stores now.

The launch was amazing with a great performance by the band Ape Not Mice, a mini fashion show by Elsien Gringhuis and a fantastic festive closing of the evening with the Strawberry Earth roller disco.

Meet your scarf has it's own website: www.meetyourscarf.com. Here you can find the background information of the design and production process of the scarf.

The scarf is reversible, with a pepper green and saxony blue side. And is made of 100% Fairtrade and organic cotton.
The perfect gift for yourself or that special someone this season! And flying of the shelves so don't wait to long if you're after one.
Order yours HERE

More pictures of this amazing night: HERE

Yes, we've been popping up in London!

Swanfield on tour

You can find our collections in the Swanfield pop-up in the Pacific Social Club in Hackney. Since 2008, Swanfield has exhibited in Shoreditch, Soho and Hoxton, showcasing local independent fashion designers and artists. And now a bit of Charlie + Mary from Amsterdam as well!

Meet your scarf @ Broadway market

And our "Meet Your Scarf" can be found @ one of our favourite shops in London, 69B at Broadway market! 69b showcases contemporary designers and brands that are engaging in sustainability.

GREEN with a touch of humour

The Sustainability Week of AMFI –Amsterdam Fashion Institute- from 7 to 11 November dealt with environmental issues and generated products of 200 students. They are bundled in an online magazine, which was released last Monday the 14th of November.
Beyond Tree Hugging is a one-off digital magazine created by fifteen 2nd year AMFI-students about fashion and sustainability. It shows a different way of looking at the green topic, less serious and with a touch of humour. Exactly how we like it!

Click HERE to download and to read Beyond Tree Hugging!

Mint makes us look forward to Modefabriek 2012

It's been a while sice we looked forward to "De Modefabriek", the Dutch fashion trade show. Honestly, as a young buyer looking for cool ethical fashion labels, this tradeshow did not have a lot of cool stuff to offer. Untill NOW, because now there's MINT. The MINT teaser at the last edition of Modefabriek last July was very promising. And at the next edition MINT will present a lot of our favourite labels and more, which makes us look forward to visiting the Modefabriek next January already!

Happening & Harmless

Initiators of MINT Marieke Eyskoot (founder of ethical fashion expertise agency Talking dress) and Willa Stoutenbeek ('W.Green' Associate Partner and founder of the "Green" part of Spice PR) will present 20 innovative and inspiring fashion- and five lifestyle labels of the future. Mint hopes to inspire the fashion industry to be "Happening" as well as "Harmless". We're sure MINT fair will show a lot of people from the fashion industry that there is no reason to give in on style when going for ethical and sustainable fashion.

MINT going downtown with Charlie + Mary

MINT will not only be presented in the RAI in Amsterdam during the Modefabriek but this great initiative is popping up downtown as well- together with us! We will host a MINT worthy Charlie + Mary pop-up store at a fantastic new location in central Amsterdam. Can't wait!

Launch Meet your scarf

Meet your scarf is on it's way from India to The Netherlands as we speak, and will be officially launched on Wednesday November 23 2011. The launch will take place in TrouwAmsterdam and starts at 8.15pm.
Elsien Gringhuis will present the scarf in a mini fashion show. We've got Ape Not Mice on stage and we're ending the night in style with our friends from Strawberry Earth at their rollerdisco!

Come and meet your scarf - RSVP: hello@charliemary.com