TRUE FASHION TALKS: How to Clean up a Dirty Industry

The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic meters of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn’t need to be this way.

To learn more about the role of water and plastics across the fashion industry we gathered more than 100 fashion enthusiasts at Fashion for Good last week to ask industry experts: “How to Clean up a Dirty Industry”

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Elisabeth Simons
7x true fashion SHOPPING tips in AMSTERDAM WEST

Going Green is nothing new to the Dutch. Over 400 years ago, the city of Amsterdam planted trees along the canals to “green up” their beautiful city. And, with 400 km of bike paths, it’s a city where green transportation is no joke. 

And there are many other ways the green spirit of the city shows: the city is boosting with initiatives by green startups and conscious entrepreneurs. Explore the fair side of the west side with this true fashion shopping route.

Jump on your bike with this map (or go by foot) and treat yourself to a day of discovering beautiful fashion, furniture, and art.

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Elisabeth Simons
True Fashion Talks: How to Campaign For Change

Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues like supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity.

To learn more about campaigning for change, the True Fashion Collectivegathered more than 100 fashion enthusiasts at Fashion for Good last week to ask industry experts: “How can I campaign for change?”

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Elisabeth Simons
True Fashion Talks: HOW TO Shift Sustainable Fashion From Niche To Norm

How can we put sustainability on to the mainstream fashion agenda? How can smaller brands compete? And who’s to blame for the lack of progress within the industry? Is it consumers and brands, or do we need structural change led by governments and trade unions?

These were some of the hard questions discussed this week as part a new series of talks held at Fashion for Good, Europe’s newest hub for sustainable fashion, led by Amsterdam based initiative the True Fashion Collective.


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Elisabeth Simons